E*TRADE is a prominent online brokerage and financial services company offering a range of investment and trading tools. Here's a summary of the company:
Overview of E*TRADE
Founded: 1982
Headquarters: Arlington, Virginia, USA
Parent Company: Acquired by Morgan Stanley in October 2020
Industry: Financial Services, Investment Brokerage
Core Services:
Online stock trading
Options trading
ETFs (Exchange-Traded Funds)
Mutual funds
Fixed income investments
Retirement planning (IRAs, 401(k) rollover support)
Managed portfolios
Banking services, including savings accounts and lines of credit
Key Features
User-Friendly Platform
ETRADE offers web-based and mobile platforms like the **Power ETRADE** app, designed for both novice and advanced traders.
Educational Resources
They provide extensive learning tools, webinars, and tutorials to help clients make informed investment decisions.
Innovative Tools
E*TRADE's platform includes:
Real-time market data
Advanced charting capabilities
Stock screeners
Risk/reward analytics
Pricing
Stock and ETF trades: $0 commission (U.S.-listed)
Options trades: $0 base commission + $0.65 per contract
Mutual funds and other services may have varying fees.
Managed Portfolios
Investors who prefer professional management can choose from various managed portfolio options, including automated robo-advisors.
Customer Support
E*TRADE provides 24/7 customer service via phone, live chat, and email.
Acquisition by Morgan Stanley
Morgan Stanley's acquisition of ETRADE expanded its reach to retail investors. This merger combines Morgan Stanley's wealth management services with ETRADE’s robust trading and investing platform.
Competitors
E*TRADE competes with other online brokerages like:
Charles Schwab
TD Ameritrade
Fidelity Investments
Robinhood
Target Audience
Individual investors
Active traders
Retirement planners
Small business owners managing retirement accounts
Your E*TRADE verification code is 678982.No one from E*TRADE will contact you for this code unless initiated by you. Didn't request a code? Call 1-800-387-2331
E-Trade Financial Corporation, a subsidiary of Morgan Stanley, offers an electronic trading platform to trade financial assets. The company receives revenue from interest income on margin balances, commissions for order execution, payment for order flow, and management services.
Your E*TRADE verification code is 647989. No one from E*TRADE will contact you for this code unless initiated by you. Didn't request a code? Call 1-800-387-2331