45470 is a U.S. SMS short code used for a text-messaging campaign promoted on WhiteHouse.gov with the call-to-action:
“Text POTUS to 45470 to receive updates.”
That means if someone texts POTUS to 45470, they’re opting in to receive official SMS updates tied to the White House messaging/news system.
The short code 45470 is managed through Community (Community.com), a customer messaging/SMS platform used by public figures and organizations. Community hosts the official “Short Code 45470 Terms” page connected to this campaign.
Community’s terms page includes standard SMS compliance rules like:
Text STOP to unsubscribe
Text HELP for assistance
Carrier/message rates may apply
This campaign is designed to let people subscribe to updates from the White House by SMS, using the keyword POTUS (President of the United States). It’s essentially a direct-to-subscriber announcement channel, similar to an email newsletter—but via texting.
Text POTUS to 45470 for update from the White House.
Thank you for texting the Trump White House! Please fill out the form to join.