Short Code 30300 Messaging Campaigns Info
Information about the company:
Bird is a B2B SaaS company formerly known as MessageBird. Its website positions the company as an “AI platform for business,” focused on helping organizations manage customer communication, marketing, service, and payments across channels such as email, SMS, WhatsApp, voice, push notifications, RCS, and social messaging. The company says its platform is used by more than 50,000 businesses worldwide and offers SLA-backed uptime of 99.95%.
The company began as MessageBird, a cloud communications platform founded in Amsterdam in 2011. Its original focus was communications infrastructure: APIs and messaging tools that allowed businesses to reach customers globally through SMS, voice, chat, and other channels. Bird’s own “About” page says the company chose to rebuild parts of the telecom stack itself rather than rely only on licensed technology, which it credits with helping it become a large provider of business SMS, email, and marketing solutions.
In 2024, MessageBird rebranded as Bird. The rebrand reflected a broader shift from being mainly a communications API company toward becoming a unified business platform. Bird says it now combines AI-driven automation with tools that span marketing, sales, customer service, onboarding, and operational workflows. Its stated goal is to reduce fragmentation by replacing multiple disconnected apps with one system for customer engagement and business communication.
Bird’s product portfolio includes email marketing, SMS marketing, WhatsApp Business API, voice API, customer journey automation, push notifications, RCS messaging, and AI-powered customer service tools. Its platform emphasizes omnichannel engagement, allowing teams to automate outreach, personalize messages, build customer journeys, and manage conversations across channels. The company also promotes “AI Employees,” or AI agents, designed to handle customer engagement and service tasks across communication channels.
Pricing is a major part of Bird’s positioning. Its public pricing page shows pay-as-you-go rates, including email starting at $1.50 per 1,000 emails, WhatsApp starting at $0.005 per message plus passthrough costs, push notifications at $0.0005 per notification, and RCS starting at $0.005 per message. In 2024, TechCrunch reported that Bird cut SMS prices sharply as part of its attempt to compete more aggressively with Twilio.
Bird is led by founder and CEO Robert Vis. External company data sources identify Amsterdam as the company’s historic base and report that Bird has raised around $1 billion in funding, including a major Series C round in 2021. Today, Bird’s main competitive set includes Twilio, Sendbird, Sinch, and other customer communications, CPaaS, and marketing automation platforms. Its key differentiator is the combination of owned communications infrastructure, broad omnichannel coverage, aggressive pricing, and AI automation in a single platform.
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Information and details for Short Code 30300
